Sale 908
| Chicago
| Chicago
Estimate$5,000 – $7,000
Literature:
Wagner 67
Provenance:
Lot Notes:
This is Mucha's first poster, and the story of its creation is something of a fairy tale. on Christmas Day 1894, the printer Lemercier received a rush order from the Théâtre de la Renaissance; the theater required a poster advertising Sara Bernhardt's revival of the play Gismonda by New Year's Day. With much of the staff away for the holiday, the desperate printer used the only artist available - Mucha, who until then had worked as a book illustrator. When the poster appeared, it became an instant sensation. For Mucha, it meant the beginning of a stellar career, as well as a life-long friendship with Bernhardt and a six-year (rather draconian) contract with the printer Champenois.
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Monica Brown
Managing Director, Vice President, Fine Art, Head of Department, Prints and Multiples